Home › Results › Case studies
SEO case studies

SEO case studies from real Australian businesses

The full story behind these SEO results: the challenge each business faced, what Andy actually did, and the outcome it produced. Every study is real and kept anonymous by vertical and region, never client name.

Get your free SEO audit See the quick results wall
Six campaigns, six stories

How Andy grew them, in detail

Each card is one real client. Andy leads with the headline outcome, then walks through the challenge, the work and the result, the same way he would on a strategy call.

Fashion e-commerce · Australia
+$2.01M
additional organic revenue, year on year
+120% organic sales YoY +177% non-branded traffic +55% page-one keywords
Non-branded traffic+177%
Organic sales+120%
Page-one keywords+55%

The apparel store that doubled its organic revenue

The challenge

A fashion retailer with a healthy brand but a flat organic channel. Most of their search traffic came from people already typing the brand name, so they were paying for growth elsewhere while the largest free channel in retail sat underused.

What Andy did

Andy rebuilt the non-branded foundation: category and product pages mapped to how shoppers actually search, a technical clean-up so Google could crawl and trust the catalogue, and a content and link programme aimed squarely at high-intent buying terms. This is the core eCommerce SEO playbook.

The result

Non-branded traffic grew 177% and page-one keywords rose 55%, which translated into a 120% lift in organic sales and $2,015,314 of additional revenue from search in a single year. The standout proof in Andy's portfolio.

Bulk household & catering · AU e-commerce
$425,786
in organic revenue
92,600 organic users 5.01M non-branded impressions Domain Rating 13 → 22
Domain Rating before13
Domain Rating after22

Hundreds of #1 rankings on the terms that sell

The challenge

A bulk supplies and catering retailer competing against big-box names on generic, high-volume terms. They had the products and the prices, but almost no visibility on the searches that drive trolley-filling orders.

What Andy did

Andy went after the head terms directly: optimised category pages, sharp high-intent keyword research, a steady SEO blog programme and high-value guest posts, all underpinned by regular technical SEO scans with Screaming Frog.

The result

The store won hundreds of #1 rankings on terms like "toilet paper", "paper towel", "laundry detergent" and "cleaning supplies", pulling 32.3k non-branded clicks and $425,786 in organic revenue. One blog post on catering budgets alone drove 1.16k clicks.

Lighting & home · AU e-commerce
3.2x
organic traffic in six months
Page-one keywords 40 → 378 1,148 → 3,723 visits per month
Page-one keywords before40
Page-one keywords after378

From 40 page-one keywords to 378 in half a year

The challenge

A lighting and home retailer with a thin search footprint: just 40 page-one keywords and a little over a thousand visits a month. The catalogue was strong, but it was almost invisible to anyone not already searching the brand.

What Andy did

Andy fixed the technical foundations first, then rebuilt the category structure around real buyer intent and expanded the page set so every product range had a page that could rank for the way people search for it.

The result

In six months organic traffic more than tripled, from 1,148 to 3,723 visits a month, and page-one keywords grew nearly tenfold to 378. A clean example of how fast intent-led structure compounds.

HR software / B2B · Australia
+250%
more leads in two months
Position 63 → 6 in under a month Ranking 40 → 15 in six days +50% clients acquired from SEO
Rank position before#63
Rank position after#6

Outranking Employment Hero and BambooHR

The challenge

A B2B HR software company stuck on page five for the term that mattered, while two of the biggest names in the category owned the top of page one. Demand was there, but none of it was reaching them through search.

What Andy did

Andy rebuilt the target page around genuine search intent, tightened the technical and on-page signals, and earned the authority needed to compete with much larger incumbents on their own term.

The result

The page climbed from position 63 to 6 in under a month, overtaking Employment Hero and BambooHR, with an early jump from 40 to 15 in just six days. Leads rose 250% inside two months and clients acquired from SEO grew 50%.

Hair & beauty · Melbourne
+80%
total traffic in five months
Organic traffic +54.5% Page-one keywords +63% (133 → 217) #1 for competitive local terms
Page-one keywords before133
Page-one keywords after217

A Melbourne salon that owned its local category

The challenge

A Melbourne hair and beauty salon and product retailer fighting for attention in a crowded local market, with steady but unremarkable traffic and only a modest set of page-one rankings.

What Andy did

Andy combined technical fixes and on-page optimisation with two SEO blogs a month, guest-post link building, local citations and a tuned Google Business Profile, the full local SEO playbook.

The result

Total traffic grew 80% in five months. Organic users rose from 2,220 to 3,400, page-one keywords climbed 63% to 217, Domain Rating moved from 8 to 13, and the salon took #1 for competitive local head terms, earning 1.91M impressions in six months.

Children's toys · AU e-commerce
#1 in AU
for its core category terms
4 head terms ranked #1 5 page-one footholds, 4 top-3 positions On-page SEO 100/100, CWV 87/100
On-page SEO score100/100
Core Web Vitals87/100

Number one in Australia for the category that matters

The challenge

A magnetic building-blocks store in a niche where a handful of category terms drive almost all the demand. To win, they did not need a thousand keywords, they needed to own the few that buyers actually type.

What Andy did

Andy built a fast, technically clean site, scored on-page SEO to a perfect 100, and focused the strategy on the core category terms rather than spreading effort thin across low-value long-tail.

The result

The store now ranks #1 in Australia for "magnetic blocks", "magnetic building blocks" and their variants, four head terms at the top, five page-one footholds and four top-three positions, on a site scoring 87 for Core Web Vitals.

Equestrian & saddlery · AU e-commerce
+37%
organic users in five months
82k → 112k organic users +16.8% YoY new users Rank 1-3 keywords 668 → 728
Organic users before82k
Organic users after112k

First place across the saddlery range

The challenge

An Australian equestrian and saddlery retailer with a strong catalogue but mid-page rankings on the terms that actually sell. Riders searching for specific gear like saddle pads, tendon boots and equestrian bits were landing on competitors first.

What Andy did

Andy rebuilt the collection pages around how riders really search, added schema and FAQ content, built the GEO and AI-SEO citations that get a brand surfaced in AI answers, and ran a steady SEO blog programme to grow topical authority across the range.

The result

Organic users climbed 37% in five months, from 82,000 to 112,000, with new users up 16.8% year on year. The saddlery range took the top of the results: "saddle pads western" went from #8 to #1, "equestrian bits" and "equine tendon boots" from #3 to #1, "western saddle pads australia" from #7 to #3, and "horse saddle" from #8 to #6.

The common thread

Different industries, same method

Fashion, supplies, lighting, software, beauty and toys are very different businesses. The reason they all grew is the same: foundations fixed first, the right terms targeted, real authority earned.

Foundations first

Every campaign started with the technical work: crawlability, speed, Core Web Vitals and site health, so Google could actually rank the content.

Intent over volume

Andy maps pages to how people really search and buy, then wins the terms that drive revenue, not vanity keywords that never convert.

Authority that compounds

Guest posts, local citations and a steady content programme build the trust that keeps rankings climbing month after month.

See our full SEO approach →
Your story is next

Let's write your case study

Start with a free SEO audit. Andy will show you exactly where you stand and the growth that is realistically on the table, with no lock-in contracts.

Get my free SEO audit Get a quote