SEO services that grow organic traffic, leads and revenue
We are a specialist SEO agency in Melbourne. We do one thing properly: get your business found on Google and inside the AI answers, then keep you there. Senior specialist on every account, plain-English reporting, no lock-in contracts.
More of the right people finding you on Google
Search engine optimisation is the work of earning rankings in Google so the people already searching for what you sell land on your site instead of a competitor's. Done well, it is the highest-return channel in digital: the traffic is intent-led, it compounds, and you are not renting it from an ad account every month.
Good SEO is three things working together: a fast, crawlable site, pages mapped to what people actually search, and the authority Google trusts. We build all three, measure them against revenue, and report on what moved.
- You work directly with a senior SEO specialist, not a junior account manager learning on your budget.
- SEO is all we do. We are not splitting focus across ten unrelated services.
- Strategy is built for your business and your numbers, not a templated checklist.
- Honest scope. If a channel will not pay back for you, we say so.
Every part of SEO, under one specialist
Most campaigns need a mix of these. We scope the right combination for where your site is now and where the revenue is.
Technical SEO
The fast, crawlable, indexable foundation. Site speed and Core Web Vitals, architecture, indexation, schema and the fixes that let everything else rank.
Technical SEO →Local SEO
Win the map pack and "near me" searches. Google Business Profile, local citations, reviews and suburb-level pages that bring in calls and walk-ins.
Local SEO →eCommerce SEO
Category and product pages built to rank and sell. Shopify, WooCommerce and BigCommerce stores optimised for head terms and revenue, not vanity traffic.
eCommerce SEO →On-page & content
Pages mapped to real search intent, then written to match it. Titles, structure, internal links and SEO copywriting that earns rankings and reads well.
On-page & content SEO →Link building & guest posts
The authority Google rewards. High-quality editorial guest posts that build the referring domains and trust your competitors already have.
Link building & guest posts →AI & GEO visibility
Be the brand ChatGPT, Gemini, Perplexity and Google's AI Overviews cite. Generative engine optimisation is the new front of search, and we are already on it.
AI / GEO visibility →We win the whole buyer's journey
The same person searches differently as they move from first question to ready-to-buy. We map your keywords to every stage. Here is how it looks for a mortgage broker.
Awareness
Just realised they might need a mortgage. Learning, not ready to buy.
Consideration
Weighing up brokers, banks and loan options before choosing.
Decision
Ready to pick up the phone and book a broker now.
Miss a stage and a competitor wins that customer. We target informational, commercial and transactional keywords together, so you show up whether they are still learning or ready to buy.
The four pillars we build on
Google ranks sites that are fast, relevant, trusted and proven. We work all four at once, because a gap in any one of them caps the others.
Foundations
A site Google can crawl, index and render fast. Technical health and Core Web Vitals come first, because nothing ranks on a broken base.
Relevance
Pages mapped to genuine search intent and written to satisfy it, so Google sees you as the best answer to the query.
Authority
The links, citations and guest posts that tell Google your site is trusted. Earned properly, not bought in bulk.
Proof
Measurement tied to revenue, not just rankings. We track what converts, double down on it, and report it in plain English.
What working with us looks like
No vague "trust the process". Here is exactly how the first three months run, and what you get at each stage.
Find the gaps, fix the base
- Full technical, on-page and backlink audit
- Keyword and competitor research mapped to revenue
- Core Web Vitals and crawl issues fixed first
- A clear 6-month roadmap you sign off on
Build relevance and authority
- Priority pages optimised and new pages mapped
- On-page content written to match search intent
- Link building and guest posts underway
- Local and AI visibility groundwork laid
Compound the wins
- Rankings and traffic moving on tracked terms
- Scale what is working, cut what is not
- Plain-English report tied to leads and revenue
- Direct line to your specialist, every month
The work shows up in the numbers
Anonymised wins from real SEO Soar campaigns. Different verticals, same job: turn organic search into revenue.
A senior specialist, not an agency machine
The difference is who does the work, and whether you are tied in. With us, a senior SEO specialist runs your account, and you can leave any time.
Most agencies
SEO Soar
DIY / in-house
The questions we get asked most
It depends on your site, your competition and your goals, so a one-size price is misleading. In the Australian market, ongoing SEO retainers typically run from a few hundred dollars a month at the entry end to several thousand for competitive campaigns. Rather than quote a number blind, we run a free SEO audit, look at what you are up against, and give you a quote built on what will actually move revenue. Start with the free audit and we will talk real numbers from there.
You will usually see early movement on technical and on-page fixes within the first month or two, with meaningful ranking and traffic gains building from roughly month three to six. SEO compounds: the work you do now keeps paying off, which is exactly why it beats renting clicks from ads. We set realistic milestones up front and report progress every month so you are never guessing.
No. We work month to month with no lock-in. We would rather earn your business with results than trap you with paperwork. If we are not delivering, you can leave, and that keeps us honest.
Yes. You deal directly with a senior SEO specialist, not a junior account manager passing your campaign down the line. SEO is all we do, so your strategy is built and run by someone who does this every day.
GEO is generative engine optimisation: getting your brand cited inside AI answers from ChatGPT, Gemini, Perplexity and Google's AI Overviews, the same way SEO gets you ranked in Google. More buyers now research through AI, so being the brand it cites is becoming as important as ranking. It is a fast-moving space and we are already in it. Run our free AI visibility check to see where you stand today.
Go deeper on each service
Every pillar has its own page. Start where your site needs the most work, or run the free audit and we will tell you.
Technical SEO
Core Web Vitals, crawlability, indexation and the fast foundation everything else rides on.
On-page & content SEO
Pages mapped to intent and written to win the click, the ranking and the conversion.
Link building & guest posts
The referring domains and trust signals that lift your whole site's authority.
Local SEO
Map pack, Google Business Profile and "near me" search across Australia.
eCommerce SEO
Category and product pages tuned to rank and sell on Shopify and WooCommerce.
AI & GEO visibility
Be the brand ChatGPT, Gemini, Perplexity and AI Overviews cite.
See exactly where your SEO stands, free
Get a free SEO and AI visibility audit of your site. No obligation, no lock-in, just a clear picture of where the wins are and a quote built around them.