About SEO Soar
A Melbourne SEO specialist you actually work with
SEO Soar is built around one idea: you should work directly with a senior Melbourne SEO specialist who does the work, not a junior on a template or an account manager passing messages along. Real expertise, plain-English reporting, and no lock-in contracts.
Why work with us
Senior SEO that actually moves your numbers
Most businesses come to us tired of the same story: a campaign handed to a junior, reports full of metrics that do not mean anything, and a contract they cannot get out of. SEO Soar is built to be the opposite. You work directly with a senior specialist who owns your account end to end, reports in plain English, and earns the relationship month to month with no lock-in.
Behind that is Andy Merritt, the founder, who has worked at award-winning agencies and run one of Australia's largest SEO departments across trades, home services and e-commerce. He started SEO Soar so that level of experience could go straight onto your account, instead of being handed down a chain.
What you get is focused: SEO that earns rankings, AI and GEO visibility so you show up in AI answers as well as Google, and the web design and technical work that turns visibility into leads and revenue. Melbourne-based, Australia-wide, and senior on every account, every time.
Why SEO Soar
What makes us different
Most agencies sell the same thing in the same way. We are built to be the opposite of that.
Specialist, not generalist
We do SEO and AI search, deeply, not a bit of everything. You are not paying for a generalist who learns your industry on your budget. You get focused expertise in the channel that drives the leads.
Senior-only, no juniors
A senior specialist runs your account from start to finish. No juniors practising on your campaign, no account managers relaying messages. You deal directly with the person doing the work.
Transparent monthly reporting
A plain-English report every month: rankings, traffic, leads and what we did to move them. No vanity metrics, no black box. You always know exactly where your money is going and what it is buying.
No lock-in contracts
We earn the relationship month to month with results, not a contract that traps you. If we are not delivering, you are free to leave. That keeps us honest and keeps the work sharp.
SEO and AI search together
Your customers now ask ChatGPT, Gemini and Google's AI Overviews before they buy. We optimise for both classic rankings and AI citations, so you show up wherever the buying decision is made.
Melbourne-based, Australia-wide
We are based in Melbourne and know this market, and we run SEO for businesses across Australia. Local enough to meet in person when it helps, with the same senior work wherever you are.
- One senior specialist who owns your account, not a rotating cast
- Strategy shared and approved with you before anything is built
- Reporting written to be read, not to bury the numbers
- No lock-in, so we stay sharp and you stay by choice
How we work
A clear process, start to finish
No black box. You see the plan, approve it, and watch momentum build from week one.
Audit & strategy
- Full technical and on-page audit of your site
- Keyword research and page mapping, shared for your review
- Core Web Vitals and indexation fixes
- A clear plan you approve before we build
Content & authority
- Money pages optimised to real search intent
- Content program built around buyer searches
- Guest-post and digital-PR link building begins
- AI and GEO visibility tracked alongside rankings
Results & reporting
- Rankings and traffic climbing on priority terms
- Plain-English monthly report you can actually read
- We double down on what is working
- Next-quarter plan agreed together
Proof, not promises
The work speaks for itself
Real, anonymised results from Australian businesses. We lead with revenue and rankings because that is what pays the bills.
additional organic revenue, year on year, for a fashion e-commerce brand
organic revenue for a bulk household and catering supplier, AU e-commerce
total traffic in 5 months for a Melbourne hair and beauty business
in Australia for core category terms for a children's toys e-commerce store
How we think
The values behind the work
SEO is a long game, and trust is what carries it. These are the principles every account runs on.
Honesty first
We tell you what is working, what is not, and what we would do next, even when it is not the easy answer.
Revenue over vanity
Rankings matter because they bring leads and sales. We optimise for the metrics that pay the bills, not the ones that look good in a slide.
Senior, every time
The person who plans your SEO is the person who does it. Experience goes straight onto your account.
Earn it monthly
No lock-in. We keep the relationship by delivering, which is exactly how it should be.
Questions
About SEO Soar, answered
A senior Melbourne SEO specialist, on every account. There are no juniors learning on your campaign and no account managers passing messages along. You deal directly with the person doing the work, and you get a reply within 24 hours.
Andy Merritt, the founder, has worked at award-winning agencies and run one of Australia's largest SEO departments, across trades, home services and e-commerce. That senior experience now goes straight onto your account, because he does the work himself rather than handing it down.
No. We are Melbourne-based and know this market best, but we run SEO for businesses across Australia. Being local is a genuine advantage for Melbourne clients, who can meet in person when it helps, but the work and reporting are the same wherever you are.
No lock-in contracts. We earn the relationship month to month with results and clear reporting. If we are not delivering, you are free to leave. That keeps us honest and the work sharp.
Ready when you are
Let's see where you stand
Start with a free SEO audit. We will show you exactly where you stand and the biggest opportunities to grow, with no obligation.