Free SEO Tools & Resources
Free SEO tools and resources from a Melbourne SEO specialist. Run a real audit on your own site, check whether AI engines cite your brand, work out the return on your SEO, and read plain-English guides that answer the questions every business owner asks before they hire. No fluff, no fake scores, the tools run on the same backend we use for paying clients.
Tools that do real work, not lead bait
Most "free SEO tools" run one shallow scan and gate a sales call behind a scary red score. Ours are built on the tools we run for clients, real Google PageSpeed data and AI engines grounded in live search, so the numbers reflect your actual site, today.
AI Visibility Checker New
See whether ChatGPT, Gemini, Perplexity and Google's AI Overviews cite your brand for the questions your customers actually ask, and who they name instead of you. Checked live against your real buyer queries.
Check my site →Free SEO Audit
Enter your website and get your speed, Core Web Vitals, on-page and technical health scored in seconds, with the fixes ranked by impact so you know exactly what to do first.
Audit my site →SEO ROI Calculator
Plug in your target traffic, conversion rate and customer value to model what better rankings are worth to your business in real revenue, not vanity metrics.
Calculate my ROI →PPC ROI Calculator
Model the clicks, customers, revenue and return on ad spend a paid search budget can deliver, and see how it stacks up against organic.
Model my PPC →Break-Even ROAS Calculator
Find the exact return on ad spend and ACOS you need just to break even, from your order value and profit margin, before you scale a campaign.
Find my break-even →Conversion Rate Calculator
Work out your conversion rate, your value per visitor, and what even a one-point lift in conversion is worth to your revenue.
Check my rate →UTM Link Generator
Build tidy, consistent campaign URLs so every click is tracked properly in Google Analytics. Small tool, big difference to clean reporting.
Build a link →Google Review Link Generator
Turn your Google Business Profile into a one-tap review link for emails, receipts and QR codes, so more happy customers actually leave a review.
Get my review link →Schema Generator
Build clean JSON-LD structured data for local business, FAQ, product and article pages, the markup that helps Google and AI engines understand and quote your site.
Generate schema →Want one we have not built yet?
We are adding tools as we go. If there is a check you wish existed, tell us and we will usually just run it for you.
Ask us →Plain-English answers to the questions owners actually ask
No jargon, no upsell baked into every paragraph. These are the same answers we give clients before they hire us, written so you can make a confident decision either way.
The tools point at a problem. This is where the work goes.
Real, anonymised results from Australian businesses. We never show a client name, just the vertical and the number that mattered to them.
Questions about our free SEO tools
Yes. The AI Visibility Checker and free SEO audit are free to run, with an instant preview on the spot. Add your email and we run the full audit on your live URL and send it over. No card, no call required. The other tools are on the way and will be free too.
You can run the instant preview without anything. We only ask for an email if you want the complete report run live on your site and emailed to you. We send one report plus a short note on what is worth fixing first, and you can unsubscribe any time.
Most free checkers run one shallow scan and gate a sales pitch behind a scary score. Ours are built on the same tools we use for paying clients: real Google PageSpeed data for speed and Core Web Vitals, and an AI engine grounded in live Google Search for AI visibility. The numbers reflect your real site, today. Run the free audit →
All of them. The AI Visibility Checker and free SEO audit, plus the SEO ROI, PPC ROI, break-even ROAS and conversion rate calculators, and the UTM link and Google review link generators, are all live, free and instant. If there is a check you wish existed, just tell us and we will usually build it or run it for you.
More people now ask ChatGPT, Gemini, Perplexity and Google's AI Overviews instead of scrolling a results page. AI visibility, sometimes called GEO, is whether those engines cite your brand when someone asks a question you should be the answer to. Our checker tests it live. More on AI / GEO →
See exactly where you stand in search and AI
Run the free tools above, or skip ahead and talk to a senior specialist about growing your organic traffic, leads and revenue. You work directly with the person doing the work, with a reply within 24 hours.