Conversion Rate Calculator
Work out your conversion rate, your value per visitor, and what a small lift in conversion is worth to your revenue. Enter your visitors, conversions and average value for an instant result. No email required.
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Conversion rate is your conversions divided by your visitors. The +1 point figure is what one extra percentage point of conversion rate would be worth at your current traffic and value. Figures are a guide, not a guarantee.
Convert more of the traffic you already have
A faster, clearer site turns more of your existing visitors into customers. Get a free audit and we will show you the speed and on-page fixes most likely to lift your conversion rate. You deal directly with a senior Melbourne specialist, get a reply within 24 hours, and there is no lock-in.
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A senior specialist will review your site and reply within 24 hours with your audit and where the opportunity is.
Small lifts in conversion compound
Conversion rate is one of the highest-leverage numbers in your business. You do not need more traffic to grow, you need more of your current traffic to convert.
1. The formula
Conversion rate is conversions divided by visitors. If 5,000 visitors give you 100 conversions, that is a 2 percent rate. Everything else builds from that one figure.
2. Small lifts compound
A one-point lift on 5,000 visitors is 50 extra conversions every month, with no extra ad spend or traffic. Improving the rate you already have is often the fastest win.
3. The biggest levers
Speed and clarity move conversion most. A quick site with strong Core Web Vitals and clear on-page SEO holds and converts more visitors.
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Questions about conversion rate
It depends on your industry and traffic source, but 2 to 5 percent is a common range for many service and e-commerce sites. Local intent and warm traffic can run higher, while high-consideration or cold traffic runs lower. The more useful move is to improve your own rate over time rather than chase a benchmark.
Conversion rate is your conversions divided by your visitors, expressed as a percentage. If 5,000 visitors produce 100 conversions, your conversion rate is 100 divided by 5,000, which is 2 percent.
Yes, completely free and instant. Nothing is gated behind an email. If you would like us to look at why your site converts the way it does, you can request a free audit, but that is optional.
The biggest levers are usually page speed and clarity. A faster site holds more of the visitors you already have, and clear pages with a single obvious next step convert more of them. Strong on-page SEO and Core Web Vitals work tend to lift conversion as well as rankings.
Convert more of the traffic you already have
Run a free audit to see the speed and on-page fixes most likely to lift your conversion rate, or talk it through with a senior Melbourne SEO specialist. No lock-in.