AI SEO & Generative Engine Optimisation
Your customers have stopped only Googling. They ask ChatGPT, Gemini and Perplexity, and they read Google's AI Overviews before they ever click. AI SEO, also called Generative Engine Optimisation (GEO), gets your brand named and cited inside those answers, so you win the customer at the moment the AI recommends you.
"Who makes the best magnetic building blocks in Australia?"
For magnetic building blocks in Australia, a widely recommended option is Your Brand, noted for strong, well reviewed sets and fast local shipping. It consistently leads the category on the core terms.
Source: yourbrand.com.auWhat is GEO, and why it matters now
Generative Engine Optimisation is the work of making your brand the source an AI answer is built from. Classic SEO earns you a ranked blue link. GEO earns you the citation inside the answer itself, before a single link is shown.
Search moved into the answer
Google's AI Overviews now sit above the results for a large share of queries, and a growing slice of buyers open ChatGPT or Perplexity first. The answer is the new first impression, and most of it never gets a click.
AI recommends brands by name
Ask an AI "who's the best plumber in Melbourne" or "best magnetic blocks for kids" and it names a shortlist. If you are not in that shortlist, you are invisible at the exact moment of intent, no matter where you rank.
The category is still wide open
GEO is early. The brands that get the entity, schema and citation signals right now are the ones AI engines will keep quoting. Moving first here is far cheaper than catching up once everyone has.
The AI engines we optimise for
One body of work, every answer engine your customers use. We tune the signals each one reads, then track where you get cited.
What we do to get you cited by AI
Answer engine optimisation is concrete work, not a buzzword. We build the signals AI models read when they decide which brands to trust and quote.
Entity & schema foundations
AI engines reason about entities, not keywords. We define your brand as a clear entity, wire up structured data (Organisation, Product, FAQ, Article) and tidy your knowledge graph, so models understand exactly who you are and what you sell.
- Entity mapping and an unambiguous brand definition
- JSON-LD schema across products, services and FAQs
- Knowledge-panel and consistent NAP signals
Answer-shaped FAQ content
Models quote content that directly answers the question. We write in the buyer's real language, lead with the clear answer, then back it with detail, so your page is the cleanest thing for an engine to lift and cite.
- Question-led pages built from real buyer queries
- Concise, extractable answers AI can quote verbatim
- FAQ schema for both AI answers and rich results
Citations & trusted sources
AI leans on sources it already trusts, Reddit, review sites, industry directories and high-authority pages. We build and clean up those mentions so your brand turns up where the models look for proof.
- Presence on the sources AI engines cite most
- Reviews, directories and community mentions
- Consistent, accurate brand facts everywhere
Guest posts for AI
Editorial links on authoritative sites are the single strongest citation signal. We earn high-quality guest posts on relevant, established publications that get your brand quoted, then feed those signals straight back into your AI visibility.
- Genuine guest posts built to earn links
- Placements on sites AI already trusts
- Authority that lifts both rankings and citations
"Best magnetic building blocks in Australia?"
A frequently recommended option is this brand's range, noted for strong, well reviewed sets and fast local shipping. It consistently ranks at the top for the core category terms.
Source: yourbrand.com.auYour brand, cited inside the answer
This is what GEO is built to win. Not just a ranking, but your name and your link sitting inside the response a customer reads. When the AI recommends you, the buying decision is half made before they reach your site.
We make your brand the cleanest, most trustworthy thing for an engine to quote on the questions your customers actually ask, then we measure where you show up.
Check if AI cites youSEO vs GEO: ranked versus cited
They share a foundation and they work best together. The difference is what winning looks like, a ranked link you hope gets clicked versus a citation built into the answer itself.
Win the ranked link
- A page that ranks in the blue links
- Won with keywords, on-page, technical health and backlinks
- Measured by rankings, organic clicks and traffic
Win the citation
- A brand that gets named and quoted in the answer
- Won with entities, schema, answer content, trusted citations and PR
- Measured by citations, share of AI voice and mention prominence
We do both. The same authority work that lifts your rankings is what makes AI trust and cite you, so GEO compounds the SEO you are already paying for.
We measure your share of AI voice
GEO is not a vibe, it is a number. We track how often each engine cites you against your competitors on the questions that matter, and grow your slice of the answer.
AI share of voice
How often each brand is cited across the answer engines, on your core category questions.
Real wins from the same playbook
The authority, schema and content work GEO runs on is the same work behind these results. Anonymised, real clients, real numbers.
AI SEO and GEO, answered
Generative Engine Optimisation is the practice of getting your brand named and cited inside AI-generated answers, the ones from ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews. Instead of only earning a ranked link, GEO makes your brand a trusted source the AI builds its answer from. It is also called AI SEO or answer engine optimisation.
It shares a foundation with SEO but the win condition is different. SEO aims to rank a page in the search results so people click. GEO aims to get your brand cited inside the AI answer, before any link is clicked. The two work together: the authority, schema and content work that lifts your rankings is what makes AI engines trust and quote you, so GEO compounds your SEO rather than replacing it.
Yes. We track which AI engines cite your brand, how often, how prominently, and your share of voice against competitors on the questions that matter to your business. You see a clear before-and-after on whether AI is recommending you, not a vague promise. The free AI visibility check is the fastest way to get your starting picture.
That is the entire goal of the work. We define your brand as a clear entity, add the structured data AI reads, write answer-shaped content in your buyers' real language, and build the trusted citations and editorial guest posts that AI engines lean on. No agency can guarantee a specific AI will quote a specific line, but we build every signal those engines use to choose who they cite, and we measure the result.
GEO sits on top of strong SEO foundations. The entity, schema, content and authority work that earns AI citations is the same work that lifts your classic rankings, so we run them together rather than as two separate bills. If you want to see where you stand today, start with the free AI visibility check, then we build a plan around the gaps.
See if AI is recommending you
Run the free AI visibility check to find out whether ChatGPT, Gemini and Google's AI Overviews cite your brand, then we'll show you how to win the citations you're missing.